Letter from Mark H. McCormack to Donald S. Johnston

Item Information

Title:
Letter from Mark H. McCormack to Donald S. Johnston
Description:
Concerning Brown & Williamson's(B&W) possible involvement in the 1980 Bay Hill Classic promoting the Viceroy Rich Lights cigarette brand. McCormack suggests overall sponsorship of the tournament and summarizes the potential arrangement. The letter addresses the nationwide marketing, a dual tournament identification, branding and color schemes, the possibility of Arnold Palmer wearing the tournament logo, a new scoring system, a tournament film, customer entertainment facilities, and other matters. In addition, McCormack outlines B&W's benefits and perks of being sponsors.
Creator:
McCormack, Mark H.
Addressee:
Johnston, Donald S.
Date:
May 15, 1979
Format:
Letters/Correspondence
Manuscripts
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 000 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Golf--Tournaments--Planning
Corporate sponsorship
Cigarettes--Marketing
Arnold Palmer Invitational
Bay Hill Classic
Extent:
7 p.
Link to Item:
http://credo.library.umass.edu/view/full/mums700-b0005-f017-i055
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0005-f017-i055