<?xml version='1.0' encoding='UTF-8'?>
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<mods:titleInfo displayLabel='primary_display' usage='primary'>
<mods:title>Trade card for Helvetia Milk Condensing Co., Highland, Illinois, 1890</mods:title>
</mods:titleInfo>
<mods:typeOfResource>Mixed material</mods:typeOfResource>
<mods:genre authority='aat' authorityURI='http://vocab.getty.edu/aat' displayLabel='specific' valueURI='http://vocab.getty.edu/aat/300207616'>trade cards</mods:genre>
<mods:genre authority='gmgpc' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' displayLabel='general' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm001686'>Cards</mods:genre>
<mods:genre authority='gmgpc' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' displayLabel='general' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm003634'>Ephemera</mods:genre>
<mods:originInfo>
<mods:dateCreated encoding='w3cdtf' keyDate='yes'>1890</mods:dateCreated>
</mods:originInfo>
<mods:physicalDescription>
<mods:extent>1 trade card : color illustration ; 3 3/4 x 3 1/4 inches</mods:extent>
</mods:physicalDescription>
<mods:abstract>The advantages of Helvetia Milk are described on the card verso. The image caption reads "The Little Doctor."</mods:abstract>
<mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054347'>
<mods:topic>advertising</mods:topic>
</mods:subject>
<mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054343'>
<mods:topic>business (commercial function)</mods:topic>
</mods:subject>
<mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300191622'>
<mods:topic>milk</mods:topic>
</mods:subject>
<mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300025945'>
<mods:topic>children (people by age group)</mods:topic>
</mods:subject>
<mods:subject authority='lctgm' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm000980'>
<mods:topic>Beverages</mods:topic>
</mods:subject>
<mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/2028292'>
<mods:hierarchicalGeographic>
<mods:county>Madison</mods:county>
<mods:country>United States</mods:country>
<mods:continent>North and Central America</mods:continent>
<mods:state>Illinois</mods:state>
<mods:city>Highland</mods:city>
</mods:hierarchicalGeographic>
<mods:cartographics>
<mods:coordinates>38.7333,-89.6667</mods:coordinates>
</mods:cartographics>
</mods:subject>
<mods:relatedItem type='host'>
<mods:titleInfo>
<mods:title>EP001: Ephemera collection</mods:title>
</mods:titleInfo>
</mods:relatedItem>
<mods:identifier type='uri'>https://gusn.us/248325</mods:identifier>
<mods:identifier type='local-other'>248325</mods:identifier>
<mods:identifier type='local-call'>EP001.01.045.05.01.001</mods:identifier>
<mods:location>
<mods:physicalLocation>Historic New England</mods:physicalLocation>
</mods:location>
<mods:location>
<mods:url access='object in context' usage='primary'>https://gusn.us/248325</mods:url>
<mods:url access='preview'>http://hne-rs.s3.amazonaws.com/filestore/1/2/2/3/9/9_4620c769bfda8dd/122399scr_5b4ff7dd584c90c.jpg</mods:url>
</mods:location>
<mods:accessCondition displayLabel='license' type='use and reproduction'>Contact host institution for more information.</mods:accessCondition>
<mods:accessCondition displayLabel='rights' type='use and reproduction'>Rights status not evaluated.</mods:accessCondition>
<mods:recordInfo>
<mods:recordContentSource>Historic New England</mods:recordContentSource>
<mods:recordOrigin>OAI-PMH request</mods:recordOrigin>
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