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  <mods:titleInfo displayLabel='primary_display' usage='primary'>
    <mods:title>Heads and horns, Ward's Natural Science Establishment, Rochester, New York</mods:title>
  </mods:titleInfo>
  <mods:name authority='naf' authorityURI='http://id.loc.gov/authorities/names' type='corporate' valueURI='http://id.loc.gov/authorities/names/n80036612'>
    <mods:namePart>Ward's Natural Science Establishment, inc.</mods:namePart>
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    </mods:role>
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  <mods:name authority='local' type='corporate'>
    <mods:namePart>Post Express Press</mods:namePart>
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      <mods:roleTerm authority='marcrelator' authorityURI='http://id.loc.gov/vocabulary/relators' type='text' valueURI='http://id.loc.gov/vocabulary/relators/prt'>Printer</mods:roleTerm>
    </mods:role>
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  <mods:typeOfResource>Mixed material</mods:typeOfResource>
  <mods:genre authority='aat' authorityURI='http://vocab.getty.edu/aat' displayLabel='specific' valueURI='http://vocab.getty.edu/aat/300026063'>trade catalogs</mods:genre>
  <mods:genre authority='gmgpc' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' displayLabel='general' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm003634'>Ephemera</mods:genre>
  <mods:originInfo>
    <mods:dateCreated encoding='w3cdtf' keyDate='yes' point='start'>1889</mods:dateCreated>
    <mods:dateCreated encoding='w3cdtf' keyDate='yes' point='end'>1890</mods:dateCreated>
  </mods:originInfo>
  <mods:physicalDescription>
    <mods:extent>1 trade catalog : illustrations ; 6 3/4 x 5 1/4 inches</mods:extent>
  </mods:physicalDescription>
  <mods:abstract>Buffalo, moose, caribou and other wild animals are described for customers along with instructions for preparing the heads for mounting. Prices for mounted heads, horns and rugs are provided. The business will also prepare domestic animals. The decimation of buffalo herds is described with a quote from the Smithsonian Institution.</mods:abstract>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054347'>
    <mods:topic>advertising</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054343'>
    <mods:topic>business (commercial function)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300053628'>
    <mods:topic>taxidermy</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300263217'>
    <mods:topic>hunting trophies</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300161596'>
    <mods:topic>interior decoration</mods:topic>
  </mods:subject>
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      <mods:county>Monroe</mods:county>
      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:state>New York</mods:state>
      <mods:city>Rochester</mods:city>
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    <mods:cartographics>
      <mods:coordinates>43.15,-77.6</mods:coordinates>
    </mods:cartographics>
  </mods:subject>
  <mods:relatedItem type='host'>
    <mods:titleInfo>
      <mods:title>EP001: Ephemera collection</mods:title>
    </mods:titleInfo>
  </mods:relatedItem>
  <mods:identifier type='uri'>http://gusn.us/313830</mods:identifier>
  <mods:identifier type='local-other'>313830</mods:identifier>
  <mods:identifier type='local-call'>EP001.12.016.022</mods:identifier>
  <mods:location>
    <mods:physicalLocation>Historic New England</mods:physicalLocation>
  </mods:location>
  <mods:location>
    <mods:url access='object in context' usage='primary'>http://gusn.us/313830</mods:url>
    <mods:url access='preview'>http://hne-rs.s3.amazonaws.com/filestore/2/4/2/4/3/7_1f267f7c431e098/242437scr_13200c545736cbc.jpg</mods:url>
  </mods:location>
  <mods:accessCondition displayLabel='license' type='use and reproduction'>Contact host institution for more information.</mods:accessCondition>
  <mods:accessCondition displayLabel='rights' type='use and reproduction'>Rights status not evaluated.</mods:accessCondition>
  <mods:recordInfo>
    <mods:recordContentSource>Historic New England</mods:recordContentSource>
    <mods:recordOrigin>OAI-PMH request</mods:recordOrigin>
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