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    <mods:title>Letter from Jim Hobbins to Mark H. McCormack</mods:title>
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    <mods:namePart>Hobbins, Jim</mods:namePart>
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    <mods:namePart>McCormack, Mark H.</mods:namePart>
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      <mods:placeTerm type='text'>Marion (Ohio)</mods:placeTerm>
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    <mods:dateCreated encoding='w3cdtf' keyDate='yes'>1963-08-05</mods:dateCreated>
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  <mods:abstract>Howard Swing Advertising has been asked by a manufacturer who has just introduced a new golfing glove, to determine procedures for developing an endorsement from one of the younger stars on the professional golfing tour. Because of McCormack's association with Jack Nicklaus and Arnold Palmer, Hobbins is writing to see if McCormack will help the company determine what the dollar range for endorsements normally falls under.</mods:abstract>
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    <mods:topic>Golf--Equipment and supplies</mods:topic>
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  <mods:subject authority='lcsh' authorityURI='http://id.loc.gov/authorities/subjects'>
    <mods:topic>Endorsements in advertising</mods:topic>
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      <mods:title>Mark H. McCormack Papers</mods:title>
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    <mods:titleInfo>
      <mods:title>Series 1. CEO Office correspondence</mods:title>
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