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  <mods:titleInfo displayLabel='primary_display' usage='primary'>
    <mods:title>Desire, Inc.</mods:title>
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  <mods:typeOfResource>Moving image</mods:typeOfResource>
  <mods:genre authority='lctgm' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' displayLabel='general' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm006804'>Motion pictures</mods:genre>
  <mods:originInfo>
    <mods:publisher>WGBH Educational Foundation</mods:publisher>
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  <mods:abstract>Lynn Hershman's "Desire, Inc." documents a media experiment she created using advertisements featuring a bleached-blonde model, which played with media and cultural fantasies of women. This story comes out slowly through narration by Hershman, the advertisements themselves, the diverse responses of viewers, and interviews with the model, Marion Grabansky. Approximate date: 1990</mods:abstract>
  <mods:subject>
    <mods:topic>Television advertising</mods:topic>
  </mods:subject>
  <mods:subject authority='lcsh' authorityURI='http://id.loc.gov/authorities/subjects' valueURI='http://id.loc.gov/authorities/subjects/sh85067568'>
    <mods:topic>Interviews</mods:topic>
  </mods:subject>
  <mods:subject authority='lcsh' authorityURI='http://id.loc.gov/authorities/subjects'>
    <mods:topic>Women in mass media</mods:topic>
  </mods:subject>
  <mods:subject>
    <mods:name type='personal'>
      <mods:namePart>Hershman-Leeson, Lynn</mods:namePart>
      <mods:namePart type='date'>1941-</mods:namePart>
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      <mods:title>WGBH Open Vault</mods:title>
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    <mods:titleInfo>
      <mods:title>New Television</mods:title>
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  <mods:identifier type='local-other'>V_AB3F4C2F573B4784984F305417FED4F1</mods:identifier>
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  <mods:accessCondition displayLabel='rights' type='use and reproduction'>Rights status not evaluated.</mods:accessCondition>
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    <mods:recordContentSource>WGBH</mods:recordContentSource>
    <mods:recordOrigin>OAI-PMH request</mods:recordOrigin>
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