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  <mods:titleInfo displayLabel='primary_display' usage='primary'>
    <mods:title>There are lamps and there are Lightolier lamps, Lightolier, 11 East 36th Street, New York, New York</mods:title>
  </mods:titleInfo>
  <mods:name authority='naf' authorityURI='http://id.loc.gov/authorities/names' type='corporate' valueURI='http://id.loc.gov/authorities/names/nr91041611'>
    <mods:namePart>Lightolier Company</mods:namePart>
    <mods:role>
      <mods:roleTerm authority='marcrelator' authorityURI='http://id.loc.gov/vocabulary/relators' type='text' valueURI='http://id.loc.gov/vocabulary/relators/pbl'>Publisher</mods:roleTerm>
    </mods:role>
  </mods:name>
  <mods:typeOfResource>Mixed material</mods:typeOfResource>
  <mods:genre authority='aat' authorityURI='http://vocab.getty.edu/aat' displayLabel='specific' valueURI='http://vocab.getty.edu/aat/300193993'>advertisements</mods:genre>
  <mods:genre authority='gmgpc' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' displayLabel='general' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm003634'>Ephemera</mods:genre>
  <mods:originInfo>
    <mods:dateCreated encoding='w3cdtf' keyDate='yes'>1950</mods:dateCreated>
  </mods:originInfo>
  <mods:physicalDescription>
    <mods:extent>1 advertisement : illustrations ; 11 x 8 1/2 inches</mods:extent>
  </mods:physicalDescription>
  <mods:abstract>The use of Lightolier lamps in designing home lighting is described. The product meets the Nela Park Laboratories' home lighting recipes. The ad is from the November 1950 issue of "Better homes and gardens" magazine. Lightolier has offices in Chicago and San Francisco.</mods:abstract>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054347'>
    <mods:topic>advertising</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054343'>
    <mods:topic>business (commercial function)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300051944'>
    <mods:topic>lighting</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300037592'>
    <mods:topic>lamps (lighting devices)</mods:topic>
  </mods:subject>
  <mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/7007567'>
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      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:state>New York</mods:state>
      <mods:city>New York</mods:city>
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      <mods:coordinates>40.7,-74</mods:coordinates>
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    <mods:hierarchicalGeographic>
      <mods:county>Cook</mods:county>
      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:state>Illinois</mods:state>
      <mods:city>Chicago</mods:city>
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    <mods:cartographics>
      <mods:coordinates>41.85,-87.65</mods:coordinates>
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  <mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/7014456'>
    <mods:hierarchicalGeographic>
      <mods:county>San Francisco</mods:county>
      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:state>California</mods:state>
      <mods:city>San Francisco</mods:city>
    </mods:hierarchicalGeographic>
    <mods:cartographics>
      <mods:coordinates>37.7667,-122.4167</mods:coordinates>
    </mods:cartographics>
  </mods:subject>
  <mods:relatedItem type='host'>
    <mods:titleInfo>
      <mods:title>EP001: Ephemera collection</mods:title>
    </mods:titleInfo>
  </mods:relatedItem>
  <mods:identifier type='uri'>http://gusn.us/267416</mods:identifier>
  <mods:identifier type='local-other'>267416</mods:identifier>
  <mods:identifier type='local-call'>EP001.12.013.004.009</mods:identifier>
  <mods:location>
    <mods:physicalLocation>Historic New England</mods:physicalLocation>
  </mods:location>
  <mods:location>
    <mods:url access='object in context' usage='primary'>http://gusn.us/267416</mods:url>
    <mods:url access='preview'>http://hne-rs.s3.amazonaws.com/filestore/2/4/4/1/5/7_d2df6d0bd4632bc/244157scr_b35371a84e21d59.jpg</mods:url>
  </mods:location>
  <mods:accessCondition displayLabel='license' type='use and reproduction'>Contact host institution for more information.</mods:accessCondition>
  <mods:accessCondition displayLabel='rights' type='use and reproduction'>Rights status not evaluated.</mods:accessCondition>
  <mods:recordInfo>
    <mods:recordContentSource>Historic New England</mods:recordContentSource>
    <mods:recordOrigin>OAI-PMH request</mods:recordOrigin>
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