Digital Commonwealth

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    <mods:title>Memorandum from Mark H. McCormack to file</mods:title>
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    <mods:namePart>McCormack, Mark H.</mods:namePart>
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    <mods:dateCreated encoding='w3cdtf' keyDate='yes'>1979-03-07</mods:dateCreated>
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  <mods:abstract>Notes on meetings with Mamiya of Dentsu in Tokyo. McCormack provides notes on topics covered in the meetings along with an action to be taken on each topic addressed. Topics include, rights for the British Open Golf Championship, Arnold Palmer merchandising activities, World Match Play merchandising, television rights and sponsorship, British Open merchandising, Rolex Road to Wimbledon junior championship, Rolex International Ski Federation(FIS) film, Royal &amp; Ancient(R&amp;A) merchandising, Wimbledon merchandising, television rights, and fair, the Best Shot film, United States Tennis and Golf Opens, Muhammed Ali, cassette distribution, a Russian documentary, Laraine Ashton Model agency, Bjorn Borg merchandising, Golden Girl merchandising, a golf instructional film, 1979 Nobel prizes, Christopher Reeve merchandising, a Japan Open tennis event, women's tennis, the Untied States Olympics in 1984, and other matters.</mods:abstract>
  <mods:subject authority='lcsh' authorityURI='http://id.loc.gov/authorities/subjects'>
    <mods:topic>Sales</mods:topic>
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  <mods:subject authority='lcsh' authorityURI='http://id.loc.gov/authorities/subjects'>
    <mods:topic>Merchandising</mods:topic>
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  <mods:subject authority='lcsh' authorityURI='http://id.loc.gov/authorities/subjects'>
    <mods:topic>Television broadcasting of sports--Japan</mods:topic>
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  <mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/1000120'>
    <mods:hierarchicalGeographic>
      <mods:country>Japan</mods:country>
      <mods:continent>Asia</mods:continent>
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    <mods:name authority='lcsh' authorityURI='http://id.loc.gov/authorities/subjects' type='corporate'>
      <mods:namePart>U.S. Open (Tennis tournament)</mods:namePart>
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      <mods:namePart>U.S. Open (Golf tournament)</mods:namePart>
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    <mods:titleInfo>
      <mods:title>Mark H. McCormack Papers</mods:title>
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    <mods:titleInfo>
      <mods:title>Series 1. CEO Office correspondence</mods:title>
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  <mods:identifier type='uri'>http://credo.library.umass.edu/view/full/mums700-b0005-f015-i031</mods:identifier>
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  <mods:accessCondition displayLabel='license' type='use and reproduction'>Contact host institution for more information.</mods:accessCondition>
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