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  <mods:titleInfo displayLabel='primary_display' usage='primary'>
    <mods:title>Colorcrete, the new gateway of money-making opportunities, Colorcrete Industries, Holland, Michigan</mods:title>
  </mods:titleInfo>
  <mods:name authority='local' type='corporate'>
    <mods:namePart>Colorcrete Industries</mods:namePart>
    <mods:role>
      <mods:roleTerm authority='marcrelator' authorityURI='http://id.loc.gov/vocabulary/relators' type='text' valueURI='http://id.loc.gov/vocabulary/relators/pbl'>Publisher</mods:roleTerm>
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  <mods:genre authority='aat' authorityURI='http://vocab.getty.edu/aat' displayLabel='specific' valueURI='http://vocab.getty.edu/aat/300026063'>trade catalogs</mods:genre>
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  <mods:originInfo>
    <mods:dateCreated encoding='w3cdtf' keyDate='yes' point='start'>1930</mods:dateCreated>
    <mods:dateCreated encoding='w3cdtf' keyDate='yes' point='end'>1939</mods:dateCreated>
  </mods:originInfo>
  <mods:physicalDescription>
    <mods:extent>1 trade catalog, 20 pages : illustrations (some color) ; 11 x 8 3/4 inches</mods:extent>
  </mods:physicalDescription>
  <mods:abstract>The catalog is a business opportunity for individuals to manufacture and sell Colorcrete products. There is an emphasis on using Colorcrete for garden furniture and ornaments.</mods:abstract>
  <mods:note>Gift of Richard Cheek, 2017.</mods:note>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054347'>
    <mods:topic>advertising</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054343'>
    <mods:topic>business (commercial function)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300014857'>
    <mods:topic>building materials</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300010362'>
    <mods:topic>cement (construction material)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300010383'>
    <mods:topic>masonry cement</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300027752'>
    <mods:topic>franchises</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300266343'>
    <mods:topic>garden furniture</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300165810'>
    <mods:topic>outdoor furniture</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300008090'>
    <mods:topic>gardens (open spaces)</mods:topic>
  </mods:subject>
  <mods:subject>
    <mods:topic>Garden ornaments and furniture</mods:topic>
  </mods:subject>
  <mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/7013712'>
    <mods:hierarchicalGeographic>
      <mods:county>Ottawa</mods:county>
      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:city>Holland</mods:city>
    </mods:hierarchicalGeographic>
    <mods:cartographics>
      <mods:coordinates>42.7833,-86.1</mods:coordinates>
    </mods:cartographics>
  </mods:subject>
  <mods:relatedItem type='host'>
    <mods:titleInfo>
      <mods:title>EP001: Ephemera collection</mods:title>
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  <mods:identifier type='uri'>http://gusn.us/329448</mods:identifier>
  <mods:identifier type='local-other'>329448</mods:identifier>
  <mods:identifier type='local-call'>EP001.12.006.002.012</mods:identifier>
  <mods:location>
    <mods:physicalLocation>Historic New England</mods:physicalLocation>
  </mods:location>
  <mods:location>
    <mods:url access='object in context' usage='primary'>http://gusn.us/329448</mods:url>
    <mods:url access='preview'>http://hne-rs.s3.amazonaws.com/filestore/3/1/1/1/4/5_7ea837c5c11ab02/311145scr_a5ba0a44bde377d.jpg</mods:url>
  </mods:location>
  <mods:accessCondition displayLabel='license' type='use and reproduction'>Contact host institution for more information.</mods:accessCondition>
  <mods:accessCondition displayLabel='rights' type='use and reproduction'>Rights status not evaluated.</mods:accessCondition>
  <mods:recordInfo>
    <mods:recordContentSource>Historic New England</mods:recordContentSource>
    <mods:recordOrigin>OAI-PMH request</mods:recordOrigin>
  </mods:recordInfo>
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