Ad agencies and minority students

Item Information

Title:
Ad agencies and minority students
Description:
Deborah Wang reports that minority workers are underrepresented in the advertising industry. Wang interviews Bink Garrison (President of Ingalls, Quinn and Johnson) about the lack of minority workers in the industry. Wang's report includes footage of workers in the offices of Ingalls, Quinn and Johnson (advertising firm). Wang reports that Ingalls, Quinn and Johnson is participating in industry efforts to attract students into the industry. Wang notes that the Ad Club at English High School teaches students about advertising. Wang reports that Ad Club students wrote and acted in a public service announcement last year. Wang's report includes footage of the public service announcement produced by the Ad Club. Wang's report also features interviews of Pam Piligian (Ingalls, Quinn and Johnson) and students working in the Ad Club. B-roll follows of workers at the offices of Ingalls, Quinn and Johnson, interiors of the lobby, closeups on advertisements. 1:00:13: Visual: Footage of white workers in the offices of Ingalls, Quinn and Johnson advertising agency. Deborah Wang reports that most of the workers at the Ingalls, Quinn and Johnson advertising agency are white. V: Shots of workers discussing projects and working at their desks. Footage of Bink Garrison (Ingalls, Quinn and Johnson) being interviewed by Wang. Garrison says that Ingalls, Quinn and Johnson is typical of the advertising industry; that it is hard to break into the advertising industry. Shot of a young African American male working on a project at Ingalls, Quinn and Johnson. Footage of Garrison saying that talented minority students do not often choose to enter the advertising industry because entry-level salaries are low. Wang reports that minority workers are underrepresented in the advertising industry. Wang reports that the Ad Club at English High School teaches students about advertising and the advertising industry. V: Footage of white and minority students working on ads and discussing projects at the Ad Club. The students are in a classroom. Wang reports that students from the Ad Club wrote and acted in a public service announcement last year. V: Footage of the public service announcement about the importance of a high school diploma. Footage of an African American male student and an African American female student practicing lines for another public service announcement. Footage of Pam Piligian (Ingalls, Quinn and Johnson) saying that the students will be producing public service announcements for radio this year; that the kids are enthusiastic about the project. Footage of Michelle Wilcox (11th grade student) saying that the advertising projects allow her to express herself and her opinions. Wang reports that the advertising industry is trying to recruit minority workers through efforts like the Ad Club; that the industry is working to provide internships and mentors to students. Wang notes that the industry leaders hope that a few of the students will end up choosing a career in advertising. V: Footage of Garrison saying that the program introduces students to the industry; that the program allows students to become acquainted with the business world. Shots of minority students in the Ad Club.
Date:
May 1, 1989
Format:
Film/Video
Genre:
News
Location:
WGBH
Collection (local):
Ten O'Clock News
Subjects:
African American students
Students
Business
School improvement programs
Link to Item:
http://bostonlocaltv.org/catalog/V_BP0RT2K81W5EGNA
Terms of Use:
Rights status not evaluated.
Contact host institution for more information.
Publisher:
Ten O'Clock News