Letter from Mark H. McCormack to Michael Bonallack
Description:
McCormack responds to Bonallack's letter of August 10, and the attached memorandum that Neil Roach of the Royal and Ancient has received from Dentsu, regarding advertising on the tee-fences at British Open Golf Tournament. Dentsu believes these tee-fence sponsors will make it more difficult to find television sponsors in Japan. McCormack writes to Bonallack that he will meet with TV Asahi in Tokyo in September to see how serious this issue is, but notes that it demonstrates the need to coordinate on-site and international television activities for the British Open.
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