Sweeping at the Eastfield Mall (April 13, 1969)

Item Information

Title:
Sweeping at the Eastfield Mall (April 13, 1969)
Description:
This photograph shows Springfield College students sweeping the Eastfield Mall parking lot, which had a 4,500 car capacity. More than two hundred students participated in the “sweep in” to raise money for Work Week 1969. The students were paid $200 for their three hours of sweeping. According to the Springfield Union, “Spring fever and refreshments threatened to disrupt the business at hand, but the students persevered to make the parking lot spotless.” In the background is a large sign for the Eastfield Mall that reads, “Join us in supporting Springfield College Work Week – A Project of the Rouse Company.”
Date:
April 13, 1969
Format:
Photographs
Location:
Springfield College Archives and Special Collections
Collection (local):
College Archives Digital Collections
Series:
Office of Student Affairs Records
Subjects:
Springfield College
Springfield College--Students
Community service
Sweeping & dusting
Students
Places:
Massachusetts > Hampden (county) > Springfield
Link to Item:
http://cdm16122.contentdm.oclc.org/cdm/ref/collection/p15370coll2/id/6837
Terms of Use:
Text and images are owned, held, or licensed by Springfield College and are available for personal, non-commercial, and educational use, provided that ownership is properly cited. A credit line is required and should read: Courtesy of Springfield College, Babson Library, Archives and Special Collections. Any commercial use without written permission from Springfield College is strictly prohibited. Other individuals or entities other than, and in addition to, Springfield College may also own copyrights and other propriety rights. The publishing, exhibiting, or broadcasting party assumes all responsibility for clearing reproduction rights and for any infringement of United States copyright law.
Contact host institution for more information.
Publisher:
Springfield College
Language:
English
Notes:
The Rouse Company, founded by Hunter Moss and James W. Rouse in 1939, was a publicly held shopping mall and community developer from 1956 until 2004, when General Growth Properties Inc. purchased the company. They built the Eastfield Mall in 1967. An additional sign in the background advertises the local cinema, which was showing the movie Where Eagles Dare, starring Clint Eastwood and Richard Burton. Work Week was a precursor to Humanics-in-Action Day, which takes place every fall at Springfield College and reflects the school’s long tradition of community service. The 1969 Work Week was particularly ambitious and productive. As one of the kickoff events of a capital campaign led by Art Linkletter, the famous television personality, students hired themselves out to local businesses and individuals. Over one thousand students contributed more than three thousand hours of labor to the effort, and the contributed $34, 570.81, to the capital campaign. The funds raised helped build the new library, athletic fields, and science center. In the course of their labors, the students also consumed more than six hundred gallons of gasoline, six hundred gallons of coffee, and 1,600 doughnuts (all donated by local businesses and Springfield College staff).
Identifier:
Student-Picture-Work Week-c.1969-group sweeping in front of Eastfield mall