<?xml version='1.0' encoding='UTF-8'?>
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  <mods:titleInfo displayLabel='primary_display' usage='primary'>
    <mods:title>It's as simple as building with blocks, Edw. France &amp; Son, 1607 N. Capitol Ave., Indianapolis, Indiana</mods:title>
  </mods:titleInfo>
  <mods:name authority='local' type='corporate'>
    <mods:namePart>Edw. France &amp; Son (Indianapolis, Ind.)</mods:namePart>
    <mods:role>
      <mods:roleTerm authority='marcrelator' authorityURI='http://id.loc.gov/vocabulary/relators' type='text' valueURI='http://id.loc.gov/vocabulary/relators/pbl'>Publisher</mods:roleTerm>
    </mods:role>
  </mods:name>
  <mods:typeOfResource>Mixed material</mods:typeOfResource>
  <mods:genre authority='aat' authorityURI='http://vocab.getty.edu/aat' displayLabel='specific' valueURI='http://vocab.getty.edu/aat/300026063'>trade catalogs</mods:genre>
  <mods:genre authority='gmgpc' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' displayLabel='general' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm003634'>Ephemera</mods:genre>
  <mods:originInfo>
    <mods:dateCreated encoding='w3cdtf' keyDate='yes'>1941</mods:dateCreated>
  </mods:originInfo>
  <mods:physicalDescription>
    <mods:extent>1 trade catalog ; 8 1/4 x 6 1/2 inches</mods:extent>
  </mods:physicalDescription>
  <mods:abstract>The business sells unfinished furniture for the home including bookcases, tables, cabinets and chairs. A pasted in label, dated October 1, 1941, offers a 50% discount to listed interior decorators.</mods:abstract>
  <mods:note>Gift of Thomas W. and Mary Frances Townsend, 24 March 1999.</mods:note>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054347'>
    <mods:topic>advertising</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054343'>
    <mods:topic>business (commercial function)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300037680'>
    <mods:topic>furniture</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300161596'>
    <mods:topic>interior decoration</mods:topic>
  </mods:subject>
  <mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/7012924'>
    <mods:hierarchicalGeographic>
      <mods:county>Marion</mods:county>
      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:state>Indiana</mods:state>
      <mods:city>Indianapolis</mods:city>
    </mods:hierarchicalGeographic>
    <mods:cartographics>
      <mods:coordinates>39.7667,-86.15</mods:coordinates>
    </mods:cartographics>
  </mods:subject>
  <mods:relatedItem type='host'>
    <mods:titleInfo>
      <mods:title>EP001: Ephemera collection</mods:title>
    </mods:titleInfo>
  </mods:relatedItem>
  <mods:identifier type='uri'>http://gusn.us/283485</mods:identifier>
  <mods:identifier type='local-other'>283485</mods:identifier>
  <mods:identifier type='local-call'>EP001.12.009.002.073</mods:identifier>
  <mods:location>
    <mods:physicalLocation>Historic New England</mods:physicalLocation>
  </mods:location>
  <mods:location>
    <mods:url access='object in context' usage='primary'>http://gusn.us/283485</mods:url>
    <mods:url access='preview'>http://hne-rs.s3.amazonaws.com/filestore/2/3/0/7/2/5_544016bf7a93013/230725scr_b42b7d825e7fa81.jpg</mods:url>
  </mods:location>
  <mods:accessCondition displayLabel='license' type='use and reproduction'>Contact host institution for more information.</mods:accessCondition>
  <mods:accessCondition displayLabel='rights' type='use and reproduction'>Rights status not evaluated.</mods:accessCondition>
  <mods:recordInfo>
    <mods:recordContentSource>Historic New England</mods:recordContentSource>
    <mods:recordOrigin>OAI-PMH request</mods:recordOrigin>
  </mods:recordInfo>
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