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  <mods:titleInfo displayLabel='primary_display' usage='primary'>
    <mods:title>Advertisement for The Heliotype Printing Co., 211 Tremont Street, Boston, Mass., 1886</mods:title>
  </mods:titleInfo>
  <mods:name authority='naf' authorityURI='http://id.loc.gov/authorities/names' type='corporate' valueURI='http://id.loc.gov/authorities/names/n00074164'>
    <mods:namePart>Heliotype Printing Co.</mods:namePart>
    <mods:role>
      <mods:roleTerm authority='marcrelator' authorityURI='http://id.loc.gov/vocabulary/relators' type='text' valueURI='http://id.loc.gov/vocabulary/relators/prt'>Printer</mods:roleTerm>
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  <mods:genre authority='aat' authorityURI='http://vocab.getty.edu/aat' displayLabel='specific' valueURI='http://vocab.getty.edu/aat/300193993'>advertisements</mods:genre>
  <mods:genre authority='gmgpc' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' displayLabel='general' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm003634'>Ephemera</mods:genre>
  <mods:physicalDescription>
    <mods:extent>1 advertisement</mods:extent>
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  <mods:abstract>This advertisement for the Heliotype Printing Company, located at 211 Tremont Street in Boston, Massachusetts, appeared in Art Gems in the trade periodical, "The American Architect". Established in 1872 and reorganized in 1885, the firm describes itself as "artistic printers by the best photogelatine and photolithographic processes: designers and general lithographers, trade catalogs, and all kinds of advertising matter, a specialty." The advertisment is designed in the Craftsman style. The initials J. E. H. appear in the lower left-hand corner.</mods:abstract>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054347'>
    <mods:topic>advertising</mods:topic>
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  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054343'>
    <mods:topic>business (commercial function)</mods:topic>
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  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300053319'>
    <mods:topic>printing (process)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300025732'>
    <mods:topic>printers (people)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300018194'>
    <mods:topic>Craftsman (style)</mods:topic>
  </mods:subject>
  <mods:subject authority='lcsh' authorityURI='http://id.loc.gov/authorities/subjects'>
    <mods:topic>Tremont Street (Boston, Mass.)</mods:topic>
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  <mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/7013445'>
    <mods:hierarchicalGeographic>
      <mods:county>Suffolk</mods:county>
      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:state>Massachusetts</mods:state>
      <mods:city>Boston</mods:city>
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    <mods:cartographics>
      <mods:coordinates>42.35,-71.05</mods:coordinates>
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  <mods:subject>
    <mods:name authority='local' type='personal'>
      <mods:namePart>Ramsay, Donald</mods:namePart>
    </mods:name>
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  <mods:subject>
    <mods:name authority='local' type='personal'>
      <mods:namePart>Rowlands, Walter</mods:namePart>
    </mods:name>
  </mods:subject>
  <mods:subject>
    <mods:name authority='local' type='personal'>
      <mods:namePart>Goddard, Henry</mods:namePart>
    </mods:name>
  </mods:subject>
  <mods:subject>
    <mods:name authority='local' type='corporate'>
      <mods:namePart>Brown</mods:namePart>
    </mods:name>
  </mods:subject>
  <mods:relatedItem type='host'>
    <mods:titleInfo>
      <mods:title>EP001: Ephemera collection</mods:title>
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  </mods:relatedItem>
  <mods:identifier type='uri'>http://gusn.us/195275</mods:identifier>
  <mods:identifier type='local-other'>195275</mods:identifier>
  <mods:identifier type='local-call'>EP001.01.094.01.01.018</mods:identifier>
  <mods:location>
    <mods:physicalLocation>Historic New England</mods:physicalLocation>
  </mods:location>
  <mods:location>
    <mods:url access='object in context' usage='primary'>http://gusn.us/195275</mods:url>
    <mods:url access='preview'>http://hne-rs.s3.amazonaws.com/filestore/1/8/6/2/2_b1d87ea88679f01/18622scr_55b1b743814ccb3.jpg</mods:url>
  </mods:location>
  <mods:accessCondition displayLabel='license' type='use and reproduction'>Contact host institution for more information.</mods:accessCondition>
  <mods:accessCondition displayLabel='rights' type='use and reproduction'>Rights status not evaluated.</mods:accessCondition>
  <mods:recordInfo>
    <mods:recordContentSource>Historic New England</mods:recordContentSource>
    <mods:recordOrigin>OAI-PMH request</mods:recordOrigin>
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