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  <mods:titleInfo displayLabel='primary_display' usage='primary'>
    <mods:title>Trade card for Farrington &amp; Luscom, pharmacists, 310 Essex Street, Salem, Mass., 1878</mods:title>
  </mods:titleInfo>
  <mods:typeOfResource>Mixed material</mods:typeOfResource>
  <mods:genre authority='aat' authorityURI='http://vocab.getty.edu/aat' displayLabel='specific' valueURI='http://vocab.getty.edu/aat/300207616'>trade cards</mods:genre>
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  <mods:genre authority='gmgpc' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' displayLabel='general' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm003634'>Ephemera</mods:genre>
  <mods:originInfo>
    <mods:dateCreated encoding='w3cdtf' keyDate='yes'>1878</mods:dateCreated>
  </mods:originInfo>
  <mods:physicalDescription>
    <mods:extent>1 trade card ; 2 3/4 x 4 3/4 inches</mods:extent>
  </mods:physicalDescription>
  <mods:abstract>In 1856 the pharmacist George P. Farrington purchased the Old Witch House in Salem, Massachusetts. The card promotes Dr. Norman's Foot Salve for curing corns, sore joints, bunions and chilblains. Farrington owns the formula and manufactures the product.</mods:abstract>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054347'>
    <mods:topic>advertising</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054343'>
    <mods:topic>business (commercial function)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300155832'>
    <mods:topic>people in health and medicine</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300188530'>
    <mods:topic>pharmacists</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300005307'>
    <mods:topic>drugstores (built works)</mods:topic>
  </mods:subject>
  <mods:subject>
    <mods:topic>Patent medicines</mods:topic>
  </mods:subject>
  <mods:subject>
    <mods:topic>Drugs</mods:topic>
  </mods:subject>
  <mods:subject>
    <mods:topic>Essex Street (Salem, Mass.)</mods:topic>
  </mods:subject>
  <mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/7014447'>
    <mods:hierarchicalGeographic>
      <mods:county>Essex</mods:county>
      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:state>Massachusetts</mods:state>
      <mods:city>Salem</mods:city>
    </mods:hierarchicalGeographic>
    <mods:cartographics>
      <mods:coordinates>42.5167,-70.8833</mods:coordinates>
    </mods:cartographics>
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  <mods:subject>
    <mods:name authority='naf' authorityURI='http://id.loc.gov/authorities/names' type='personal' valueURI='http://id.loc.gov/authorities/names/n50018982'>
      <mods:namePart>Williams, Roger</mods:namePart>
      <mods:namePart type='date'>1604?-1683</mods:namePart>
    </mods:name>
  </mods:subject>
  <mods:relatedItem type='host'>
    <mods:titleInfo>
      <mods:title>EP001: Ephemera collection</mods:title>
    </mods:titleInfo>
  </mods:relatedItem>
  <mods:identifier type='uri'>http://gusn.us/258511</mods:identifier>
  <mods:identifier type='local-other'>258511</mods:identifier>
  <mods:identifier type='local-call'>EP001.01.075.03.01.023</mods:identifier>
  <mods:location>
    <mods:physicalLocation>Historic New England</mods:physicalLocation>
  </mods:location>
  <mods:location>
    <mods:url access='object in context' usage='primary'>http://gusn.us/258511</mods:url>
    <mods:url access='preview'>http://hne-rs.s3.amazonaws.com/filestore/1/3/9/1/6/4_a6b5a1bbc0faad5/139164scr_5cc5cce80254668.jpg</mods:url>
  </mods:location>
  <mods:accessCondition displayLabel='license' type='use and reproduction'>Contact host institution for more information.</mods:accessCondition>
  <mods:accessCondition displayLabel='rights' type='use and reproduction'>Rights status not evaluated.</mods:accessCondition>
  <mods:recordInfo>
    <mods:recordContentSource>Historic New England</mods:recordContentSource>
    <mods:recordOrigin>OAI-PMH request</mods:recordOrigin>
  </mods:recordInfo>
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