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  <mods:titleInfo displayLabel='primary_display' usage='primary'>
    <mods:title>Concerning an impregnable coating for cement and brick from the New England Oil, Paint &amp; Varnish Co., Waters Avenue and Valley Street, Everett Station, Everett, Mass. and Tremont Street, Boston, Mass.</mods:title>
  </mods:titleInfo>
  <mods:name authority='local' type='corporate'>
    <mods:namePart>New England Oil, Paint &amp; Varnish Co.</mods:namePart>
    <mods:role>
      <mods:roleTerm authority='marcrelator' authorityURI='http://id.loc.gov/vocabulary/relators' type='text' valueURI='http://id.loc.gov/vocabulary/relators/pbl'>Publisher</mods:roleTerm>
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  <mods:typeOfResource>Mixed material</mods:typeOfResource>
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  <mods:genre authority='aat' authorityURI='http://vocab.getty.edu/aat' displayLabel='specific' valueURI='http://vocab.getty.edu/aat/300248280'>brochures</mods:genre>
  <mods:genre authority='aat' authorityURI='http://vocab.getty.edu/aat' displayLabel='specific' valueURI='http://vocab.getty.edu/aat/300028875'>samples</mods:genre>
  <mods:genre authority='gmgpc' authorityURI='http://id.loc.gov/vocabulary/graphicMaterials' displayLabel='general' valueURI='http://id.loc.gov/vocabulary/graphicMaterials/tgm003634'>Ephemera</mods:genre>
  <mods:originInfo>
    <mods:dateCreated encoding='w3cdtf' keyDate='yes' point='start'>1920</mods:dateCreated>
    <mods:dateCreated encoding='w3cdtf' keyDate='yes' point='end'>1929</mods:dateCreated>
  </mods:originInfo>
  <mods:physicalDescription>
    <mods:extent>1 pamphlet : illustration (some color) ; 7 x 7 1/4 inches</mods:extent>
  </mods:physicalDescription>
  <mods:abstract>The product described is "New England's Best Cement and Brick Coating." It can be used on exterior work or interior plaster work. The coating is advertised to be "water proof, frost proof, sun proof, dust proof, germ proof, dirt proof, beautifying, sanitary, decorative." A color chart is included.</mods:abstract>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300015029'>
    <mods:topic>paint (coating)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300014254'>
    <mods:topic>oil (organic material)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300014974'>
    <mods:topic>varnish</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300053772'>
    <mods:topic>coating (process)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300010362'>
    <mods:topic>cement (construction material)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300010463'>
    <mods:topic>brick (clay material)</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054347'>
    <mods:topic>advertising</mods:topic>
  </mods:subject>
  <mods:subject authority='aat' authorityURI='http://vocab.getty.edu/aat' valueURI='http://vocab.getty.edu/aat/300054343'>
    <mods:topic>business (commercial function)</mods:topic>
  </mods:subject>
  <mods:subject authority='lcsh' authorityURI='http://id.loc.gov/authorities/subjects'>
    <mods:topic>Tremont Street (Boston, Mass.)</mods:topic>
  </mods:subject>
  <mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/7013445'>
    <mods:hierarchicalGeographic>
      <mods:county>Suffolk</mods:county>
      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:city>Boston</mods:city>
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    <mods:cartographics>
      <mods:coordinates>42.35,-71.05</mods:coordinates>
    </mods:cartographics>
  </mods:subject>
  <mods:subject authority='tgn' authorityURI='http://vocab.getty.edu/tgn' valueURI='http://vocab.getty.edu/tgn/2049753'>
    <mods:hierarchicalGeographic>
      <mods:county>Middlesex</mods:county>
      <mods:country>United States</mods:country>
      <mods:continent>North and Central America</mods:continent>
      <mods:city>Everett</mods:city>
    </mods:hierarchicalGeographic>
    <mods:cartographics>
      <mods:coordinates>42.4,-71.05</mods:coordinates>
    </mods:cartographics>
  </mods:subject>
  <mods:relatedItem type='host'>
    <mods:titleInfo>
      <mods:title>EP001: Ephemera collection</mods:title>
    </mods:titleInfo>
  </mods:relatedItem>
  <mods:identifier type='uri'>http://gusn.us/266458</mods:identifier>
  <mods:identifier type='local-other'>266458</mods:identifier>
  <mods:identifier type='local-call'>EP001.12.006.006.001</mods:identifier>
  <mods:location>
    <mods:physicalLocation>Historic New England</mods:physicalLocation>
  </mods:location>
  <mods:location>
    <mods:url access='object in context' usage='primary'>http://gusn.us/266458</mods:url>
    <mods:url access='preview'>http://hne-rs.s3.amazonaws.com/filestore/2/3/5/2/0/8_1d8c973d304528f/235208scr_85866617220d42b.jpg</mods:url>
  </mods:location>
  <mods:accessCondition displayLabel='license' type='use and reproduction'>Contact host institution for more information.</mods:accessCondition>
  <mods:accessCondition displayLabel='rights' type='use and reproduction'>Rights status not evaluated.</mods:accessCondition>
  <mods:recordInfo>
    <mods:recordContentSource>Historic New England</mods:recordContentSource>
    <mods:recordOrigin>OAI-PMH request</mods:recordOrigin>
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