This episode's headline: Truth in Advertising?; Unraveling the Mystery; Conversation. The guests include LINDA JENCKES,Health Insurance Association of America; RICHARD CELESTE, Democratic National Committee; WILLIAM KRISTOL, Campaign for The Republican Future; JOHN ROTHER, American Association of Retired Persons;BRIAN URQUHART, Author; CORRESPONDENTS: CHARLAYNE HUNTER-GAULT; FRED DE SAM LAZARO. Byline: In New York: ROBERT MacNeil; In Washington: JAMES LEHRER