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difference in first cost and add to the capital investment on


which you must provide dividends?


Is the loom you select an economical machine to run?


What is its production record? How many looms of that


make are being run by a single weaver for other


manufacturers on the line of goods you are making?


Will it put you on an equality in equipment with your


competitor? Your machines must not be less satisfactory


than his.


Is it adapted to your particular weaves? Looms must


be designed to weave a great variety of cloth. With the


common loom, the art of the weaver meets all these


problems. With the automatic loom, mechanical appliances


must largely take the place of the weaver's skill and


experience. These appliances must be worked out for


each weave.


Experience has taught that an automatic loom may


make one kind of weave successfully and need much in


the way of experiment and changes before it will produce


another kind equally well. Are you letting yourself in for


months and years of experiment and expensive changes


before you get satisfactory results?


Has the loom you would buy the latest in the way of


mechanical appliances of proved worth in the practical


production of cloth?


NORTHROP LOOM FIT TO PLAY ITS PART


About thirty years ago, after more than two generations


of success as builders of textile machinery, with many


improvements on the common loom to our credit, our


organization of inventors and machine- builders undertook


the design and construction of an automatic loom.


The loom then produced has not stood still.


The loom built under the original patents was but a


beginning. It was a print cloth loom. Its success assured


in that limited sphere, there was the whole field of the


weaver's art to conquer. To that conquest our organization


applied itself with singleness of purpose.


Growth has been constant. The demands of weave


after weave have been met and conquered.


Co- operation of the mills has done much. From the


first our organization has worked with the practical man in


the mill. His problems were ours.


Our organization, too, has grown with the passing


years in personnel and experience, in ability to anticipate


and meet the demands of the industry.


The Northrop loom of today, built and perfected by


this organization, stands unrivalled- as a machine from the


machine- builder's standpoint, and in its versatility and


adaptability to the practical demands of the manufacturer


of cottons or worsteds that can be woven with one shuttle.


HOW IT MEETS THE DEMANDS


When installed in the mill, it starts up with the least


trouble and expense, giving practically full production from


the first. It has been perfected to this end.


In starting, the mill has the assistance of our corps of


trained service men, some of whom have been with the


Northrop loom since it was invented.


It is economical to run and a dividend- earner. A


single weaver can run more Northrop looms than any


other. Actual experience and mill records prove it.


The mill with Northrop looms has nothing to fear from


the weaving equipment of its competitors.


More different weaves have been successfully produced


on the Northrop loom than on any other automatic loom.


You may buy the loom to make print cloth. If you


want to run silk filling or make denims or light duck or


any other of the many varieties of cloth within the range


of that weight of loom, we have the parts to apply and the


loom is made to take them. Experiments are not necessary.


It has all been worked out.

Cotton Chats 1923, No. 247, Page 2-3